Steve Lerch presentation available on YouTube

Steve Lerch presentation available on YouTube

When reaching your customers how do you overcome skepticism, confusion and clutter? Steve Lerch, founder and president of Story Arc Consulting answered that question on November 11th during a free webinar co-sponsored by New Mexico Farm & Livestock Bureau and Farm Bureau Financial Services. Prior to the formation of Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy, and digital marketing.  He has helped the country’s largest membership organizations, advocacy groups, non-profits, government agencies, and agricultural checkoff programs better utilize digital tools and strategies to understand and reach their desired audiences. "We live in a digital world where food trends, fads and diets are constantly changing on a dime and in the span of a social media post," says Chad Smith, NMF&LB CEO. "Identifying how consumers perceive food can provide new opportunities for our farmers and ranchers while also having an impact on public policy and the way we do business." You can view the webinar on our YouTube channel here https://www.youtube.com/watch?v=rEMhFOxGfGs